“The results of this survey have important implications for organizations staging events,” says BostonCoach president and CEO Jonathan P. Danforth. “Producing a truly successful event requires focusing on activities and logistics that extend well beyond the show floor or a meeting room.” Here's where trade shows fall short:

* They are no fun. More than half of those in the survey said they were not stimulated or energized by events in or outside the meeting hall, and a great lineup of speakers was not enough.

* There's little return on investment. It costs money to attend a show, from travel and registration to days away from the office. And 48 percent of trade-show attendees have negative feelings about the lack of value trade shows provide.

* Travel is a drag. Thirty percent of attendees said they didn't like the hassle of air and ground travel, and didn't enjoy time away from home and the office.

Article by Sales and Marketing Managemnet Magazine

Topics: Group Hotel Rooms |

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