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MC2 Names Steven Phillips as Executive Vice President, Strategy
By admin | May 4, 2009
Chestnut Ridge, NY (May 4, 2009)—MC², a nationally recognized exhibit and event marketing company, today announced that Steven Phillips has joined the company as Executive Vice President, Strategy. Mr. Phillips will lead a range of strategic initiatives at MC² designed to enhance its offerings and deliver greater value to its clients. He will also work closely with creative and marketing teams to develop new business opportunities.
As executive vice president of strategy, Phillips will develop disciplined and integrated approaches that turn the broad promise of event marketing into focused, effective business practice.
“We have known and worked with Steven for many years,” said MC² CEO Gary Benson, “MC2 is pleased to add his unique blend of strategic marketing expertise and creative talent to our team.”
Over the course of a 25-year career, Phillips has conceived innovative marketing programs and staged one-of-a-kind experiences internationally for the world’s leading brands; reaching consumers, customers, internal teams, business and channel partners, as well as members of the media. He has led creative and experiential strategies on a wide range of projects including, Olympic hosting program for IBM, global launches for leading pharmaceutical firms, a world premiere for Universal Studios, and Canon’s 150,000 square-foot, proprietary exhibition, Canon Expo.
“It’s no secret that competition today is keen and effective marketing demands ever more creative and sophisticated solutions,” added Mr. Benson. “Mr. Phillips is ideally qualified to bring those two pieces together for the benefit of MC2 and the companies we serve.”
Prior to joining MC2, Phillips was a partner and senior vice president at MJM Creative Services (a WPP agency). In this role, he was responsible for creative leadership for MJM marketing and strategy, including coordination with other WPP agencies for joint new business opportunities.
MC² is a nationally recognized leader in the exhibit and event marketing industry. The company specializes in design, production and management of integrated marketing programs including events, exhibits, permanent and mobile environments and executive briefing centers. MC² rental exhibit system, EcoFlex, is a green alternative to custom exhibit rentals.
Headquartered in Chestnut Ridge, NY, MC² has 10 locations throughout the United States and alliances around the world to serve such customers as Canon USA, Samsung Electronics, Michelin North America, Cisco Systems, Fuji, Rubbermaid and FedEx.
For Chicago’s guide to exhibit companies and event services, visit Hereschicago.com, Chicago’s online resource for Chicago meetings and events.
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