Heres Chicago Event Planning » Internet Marketing Tips

Online Advertising and Online Marketing in Chicago

admin — Sun, 12 Aug 2007 07:05:00 +0000

Read this – it's from a Publishing Executive!!

Printed Magazines Will Follow the Path of the Plastic Record …Let me use the record industry as an example. Once, the recorded music industry depended on pressed plastic – records – to reproduce music. Then in 1982 the CD was launched. There were years of transition as the listening public graduated to the new storage system. Now we have MP3's and the same transformation is taking place. Did you know that there are still audiophiles that cling to the old records as preferable? They are known as “collectors.”

To bring that perspective to the magazine industry, I think we always will have printed magazines, much like we still have plastic records. But the majority of readers eventually will move on to the digital delivery of the printed word with new technology and global instant reach. Dead trees with type on them will always be available to the collectors who an afford them, while the general mass of the reading public most likely will pull out their e-paper and read anything and everything they want to their heart's content.

It's not a matter of if, it's only a matter of when.

Hereschicago.com, the most effiecient and cost effective way to market your business to meeting and event planners who are actively seeking meeting and event venues and services in Chicago. Get in front of 26,000 unique visitors per month for a small fraction of the cost of a print ad and expose your venue or service in front of targeted influential buyers seeking solutions in Chicago.

Places To Have A Holiday Party In Chicago

admin — Mon, 30 Oct 2006 22:51:35 +0000

Chicago Holiday Party Venues

Chicago’s bars, nightclubs and restaurants are all seeking you right now to host your holiday party or event in Chicagoland! Below you will find a list of bars, restaurants, venues and nightclubs in Chicago that would like to host this year’s upcoming holiday events.

Boutique Holiday Parties

809 West Evergreen
Chicago, Il 60622

P: (312) 397-0580 ext. 106
F: (312) 397-0589
Contact: Kristen Ihnatiuk Contact WebsiteLocated minutes from Michigan Avenue, the chic and luxurious Tibetan-inspired venue surrounds your guests in style and sophistication. Boutique offers something for everyone. The multiple levels allow your guests to visit three different unique settings. The two dance floors, four premium bars, gourmet catering, and the stunning interior make this new venue perfect for private and corporate events for up to 400 guests.Crobar Holiday PartiesCrobar
1543 N. Kingsbury
Chicago, Il 60622
P: 312-266-1900
F: 312-266-8560
Contact: Arona Martin Contact WebsiteLocated at 1543 N. Kinsgbury in Chicago, just minutes from North Michigan Ave. the Loop, and major expressways like 90/94. Our stunning interior stimulates the senses and excites the imagination. Stratospheric ceilings, swooping architectural curves, modern and stylized design elements a state of the art sound and lighting system, and 7 abundant bars offer a truly VIP nightlife and special event experience for groups up to 1,000 guests. For a complete list of places to host your next

Chicago holiday party, visit www.hereschicago.com

Fado Irish Pub Holiday Parties

100 W Grand Avenue
Chicago, Il
P: 312.836.0066
F: 312.836.0036
Contact: Cassie Carroll Contact Website

Authentic Irish Pub Located in downtown Chicago. A unique venue to plan a corporate event, client, friends or family gathering. Our warm and welcoming pub creates a casual atmosphere for celebration, while staff delivers the best of food, drink and Irish hospitality. A good choice if you’re looking for an escape from other more traditional banquet places.

The Field Museums Holiday PartiesDepartment of Special Events
1400 S. Lake Shore Drive
Chicago, Il 60605
P: 312-665-7600
F: 312-665-7601
Contact: Megan BeckertWebsite

For a complete list of places to host your next

Chicago holiday party, visit www.hereschicago.com

House Of Blues Holiday Parties

House Of Blues
329 N Dearborn St
Chicago, Il 60610
P: 312-923-2027
F: 312-923-2041
Contact: Kirsten Hiner Contact Website

For a complete list of places to host your next

Chicago holiday party, visit www.hereschicago.com

Howl At The Moon Holiday PartiesHowl At The Moon
26 W Hubbard St
Chicago, Il 60610
P: 312-863-7427
F: 312-327-0757

Contact: April Wolcott Contact WebsiteHowl at the Moon can cater to almost any corporate event need. We have a full service kitchen, private banquet/meeting facility and the World’s Greatest Dueling Pianos. We can hold up to 400 guests and we offer singing along to your own customized company song. This is one of the best venues to have fun in Chicago! For a complete list of places to host your next

Chicago holiday party, visit www.hereschicago.com

Lettuce Entertain You Restaurants

21 E. Hubbard
Chicago, Il 60611
P: 312-527-9222 ext. 103
F: 312-527-9444
Contact: Maureen Larson Contact Website

Lettuce Planet is the Meeting & Event Planners Universal Source to “Out of This World” group dining and special events. Lettuce Planet is a division of Lettuce Entertain You Restaurants developed solely for the purpose of assisting the Professional Planner with finding the perfect venue for meetings and private dining events from amongst our 28 restaurant concepts. Museum Of Science and Industry (MSI) EventsMuseum Of Science And Industry
57th St. And Lake Shore Drive
Chicago, Il 60637
P: 773-753-2583
F: 773-684-3510
Contact: Ellen Biedke
Contact Website

Just steps away from Lake Michigan and minutes from downtown Chicago, the Museum of Science and Industry continues to indulge the imagination. The Museum offers various event spaces to accommodate a meeting for 20, a seated dinner for 800 or a strolling dinner reception throughout the entire museum of 5,000+. Our interactive exhibits and dramatic spaces offer the perfect backdrop for any corporate or social event. When you host an event here, it’s not necessary to invent a theme; there are plenty from which to choose.

For a complete list of places to host your next

Chicago holiday party, visit www.hereschicago.com

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N9NE Steakhouse Holiday PartiesN9NE Steakhouse
440 West Randolph
Chicago, Il 60606
P: 312-575-9900
F: 312-648-0443
Contact: Julie Zerega Contact WebsiteOne of Chicago’s most unique dining destinations, N9NE Steakhouse is located on the first floor of the Daniel Burnham-designed Randolph Place building. Loaded with visual flash and luxury dining ingredients. For a complete list of places to host your next

Chicago holiday party, visit www.hereschicago.com

Republic Holiday Parties

Republic
1520 North Fremont
Chicago, Il 60622
P: (312) 397-0580 x106
F: (312) 397-0589
Contact: Kristen Ihnatiuk Contact WebsiteLocated minutes from Michigan Avenue, the 11,000 square foot ultra modern and lavish venue delivers a comfortable setting for corporate and private events. A State of the art sound system, over 10 plasma monitors, gourmet catering, and 3 premium bars offer groups of 50 – 1,000 the perfect event venue.Sangria Holiday Parties

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Sangria
901 W. Weed Street
Chicago, Il 60622
P: (312) 397-0580 x106
F: (312) 397-0589
Contact: Kristen Ihnatiuk Contact Website

Sangria is the perfect location for your next event. This eclectic venue offers a fresh and modern atmosphere for your guests to enjoy fabulous food and drinks. Traditional Latin tapas and 6 flavors of Sangria are mixed with our exciting Latin sounds for a festive mood. Private event space is available for groups of 15 – 300 guests. Sound Bar Holiday Parties Sound Bar
226 W. Ontario St.
2nd Floor
Chicago, Il 60610
P: 312-787-4480 ext. 212
F: 312-787-1957
Contact: Nicole Heavrin Contact WebsiteAward winning Sound-Bar is Chicago’s most upscale nightclub conveniently located at 226 West Ontario. Sound-Bar is adorned in a minimalist style with European-made furnishings and houses 8 bars, 2 dance floors, and several boutique lounges on two levels. Our creative high-tech environment, complete with flat screen monitors, laser lights, and floor-to-ceiling video projection walls, allows our clients to project their corporate logos or audiovisual presentation throughout the club. For a complete list of places to host your next

Chicago holiday party, visit www.hereschicago.com

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Tommy Guns Garage
2114 S. Wabash
Chicago, Il 60616
P: 773-RAT-A-TAT
Contact: Chris Adams

Contact Website

One of the most unique venues in Chicago and one of the only Roaring Twenties venues left standing. Enjoy comedy and dangerous fun wit da gangsters and da flappers as dey serve up great food and great “hooch”. Then enjoy an audience interactive musical comedy review wit da gangsters and da flappers. Psst…call for da password!

For a complete list of places to host your next

Chicago holiday party, visit www.hereschicago.com

Teambonding Holiday Parties18 Washington St
#200
Canton, MASS 02021
P: 888-398-8326
F: 781-784-4887
Contact: David Goldstein

Website

Windy City Holiday Parties

2367 West Logan Blvd
Chicago, Il 60647
P: 773-486-7403
F: 773-486-7865
Contact: Murrel Karsh

Website

Visit Hereschicago.com for a complete list of nightclubs, bars and restaurants seeking your next holiday party in Chicagoland.For a complete list of places to host your next

Chicago holiday party, visit www.hereschicago.com

Organic Marketing – It&amp;amp;amp;amp;#39;s Powerful And It&amp;amp;amp;amp;#39;s FREE

admin — Fri, 22 Sep 2006 21:20:00 +0000

Organic marketing works from the inside out and is a back door approach to selling your brand and services — by sharing your expertise you can build your business or practice, and make a difference too.It all begins with your knowledge. You simply write a timely, relevant article from 500 to 700 words long on an aspect of your profession or practice that you believe is important to share. This one article can do a lot. In addition to helping a lot of other folks out there in cyberspace, it goes to work for you in multiple ways including: enhancing the content of your Web site, beefing up your Blog or adding interest to your eZine, and it can even be used as an incentive to get people to join your email list.But perhaps on of the most beneficial ways to use your knowledge and expertise is to send it to live on other people’s sites, or be featured in other people’s Blogs and eZines. Called “article marketing,” this is not only a very powerful way to help others by discriminating your expertise, but you can also build your reputation, and bring qualified potential clients to your Web site.

It works because content is still king, and the Internet is full of content hungry containers — thousands of Blogs, Web sites, and eZines are created every day and they all need fresh content. You can fill that need with your valuable information, and in return gain great PR and drive qualified traffic to your site. Best of all, the cost is minimal.

Based on your expertise, you write that great content-based, keyword-rich article in your field of knowledge. Make sure the article includes keywords that are relevant to your Web site. If this is difficult for you to do alone, there are many good, inexpensive writers and editors available online at sites like elance.com, or you may have writers in your personal or business network.

Next, create a short resource box with your copyright information, your value statement, and links to your Web site and any special offers or other information that is relevant to the article you’ve written. Append the resource box to the end of the article. Then, submit the article to one or more high quality, heavily trafficked article directories like ezines.com. If you want to automate the submission process, there are also services available that will submit your material to multiple sites for a small fee.

Now, wait a couple of weeks and Google your article. You’ll be amazed at how it has spread! If the writing is good and process is handled well, the results will be impressive. You will see a lot more, better-qualified traffic; you’ll be getting great publicity for your expertise; and you will save marketing dollars. Finally, your information will be reaching a lot more people and, as a bonus, you will feel really good about your marketing program.

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Start contributing today to Hereschicagoblog.com by signing up, registering as a trusted poster and contribute to our blog and your future success. We are seeking your expertise as a hospitality professional.

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The Truth About The Alexa Traffic Rankings

admin — Thu, 29 Jun 2006 00:26:00 +0000

Some Important Disclaimers that you should know about the Alexa Ranking system. I know that a few internet advertising/publishing companies that use their Alexa Ranking as a benefit of advertising. However, the Alexa Ranking is a small sample of the total internet population and really doesnt make sense to advertise to a sample of the internet population, does it?

Here are some important things you should know about the “Alexa Ranking”.

From Dusk Till Dawn video 1. The Alexa traffic data is based on toolbars that users download onto their desktops. Not many people have these toolbars on their desktops, do you?

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The Exorcist dvd 2. The following sentence is directly from the Alexa website “Alexa data, which may not be a representative sample of the global Internet population is only a small population of users that have an Alexa Toolbar installed on their website.

3. Alexa's data come from a sample of Alexa Toolbar users ONLY; this is not large enough to accurately determine the rankings of sites.

4. Generally, Traffic Rankings of 100,000+ should be regarded as not reliable because the amount of data Alexa receives is not statistically significant.

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So, next time any internet advertising company shows you their Alexa Ranking, let them know it is a very small few people that have participated in installing a tool bar on their desktops to count toward the Alexa Traffic Ranking. And, it is a very small sample of the internet population to make a decision on value for your advertising dollar.

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24 Website Tips To Help You

admin — Fri, 23 Jun 2006 04:47:00 +0000

Website Colors
Dark colors are generally a bad idea to use on a website as they appear gloomy. Try using light colors with a few strong colors to support it.

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Music on a page is generally a bad idea unless you have a specific reason for it – IE. your website is music related. Add features to allow people to turn it off/on/pause if you do.

Broken Links
Broken links on a website is a website crime! Make sure all your links work correctly or else leave them out.

Under Construction

“Under construction” signs are generally not a good idea and can cause visitors to leave immediately as content is lacking.

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Keep your pages load time as fast as possible – people don't want to wait a whole minute just to load each page. See your webmaster about making sure your website loads quickly.

Splash Pages
Splash pages are not ideal as first impressions are everything. People generally scan a website between 10-30 seconds before deciding to leave or stay.

Content, Content, Content
Content is everything. There are websites who have poor presentation but their quality content makes up for it. Try to have content that is appealing to your visitors.

Text Over Images
Try to use text rather than images containing text for faster load times and to improve search engine results.

Update Frequently
Update your website constantly. This will let visitors know you are hard at work – even if it is something small.

Annoying Popups
Do not have popups on your website. People hate popups. Try using “popunders” instead if you must.

Navigation
Navigation. Keep your navigation accessible to your user where they can instantly have access to your site's content.

Scannability
This is a must. Use contrasting colors for text to allow visitors to be able to scan your website for content.

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Design.
Think about the little things that you could add to improve your site's overall presentation. Be creative.

Originality.
People don't want to go to websites that have everything any other website has. Try to give your visitors reasons why your website is better than others.

Partnerships
Partnering with other websites related to yours is very important if you want to become well known. It also allows you to grab and share ideas with your partners.

Consistency
Keep your layout and presentation consistent through your whole website. Always keep your navigation links at the same place otherwise it may confuse your visitors.

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Ensure your website looks the same in all browsers (Internet Explorer, Mozilla, etc.). Many people use many different browsers so it is essential that you think of your visitors by making your website compatible with most of them.

Site Title
Make sure the title of your website is descriptive in what your site contains. A good title is vital to search engine optimization.

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Include keywords to your meta tags that fit your website. If your website doesn't have the keywords contained in your meta tags search engines may not include your website or it may decrease your ranking. Talk to your webmaster if you don

Basic Internet Marketing Lingo

admin — Fri, 23 Jun 2006 04:43:00 +0000

Basic Internet Marketing Lingo

With the overwhelming amount of internet usage up, you should know the lingo. The following will help you with internet marketing lingo/terms/abbreviations and definitions. You should keep this list close to your side as a reference guide when discussing anything to do with the internet or internet marketing.

Internet Marketing Acronyms / Abbreviations / Initialisms

AJ – Ask Jeeves

AOL – America Online

ASP – Application Service Provider

The Devil’s Rejects rip AV – AltaVista

B2B – Business to Business

B2C – Business to Consumer

CPA – Cost Per Action

CPC – Cost Per Click

CPS – Cost Per Sale

CTR – Click-Through Rate

DH – Direct Hit

FFA – Free-For-All Link List

HB – HotBot

IM – Instant Messaging

INK – Inktomi

LS – LookSmart

MSN Accident dvd – Microsoft Network

NL – Northert Light

NSI – Network Solutions

PFI – Pay For Inclusion

PFP – Pay For Performance

PPC – Pay Per Click

PPCSE – Pay Per Click Search Engine

PPL – Pay Per Lead

PPS – Pay Per Sale

PV – Page View

RON – Run Of Network

ROS – Run Of Site

SEO – Search Engine Optimization

SEP – Search Engine Positioning

UV – Unique Visitor

WWW

– World Wide Web

Y! – Yahoo! Dont Say a Word trailer

Internet Marketing Definitions

Click through – the process of clicking through an online advertisement to the advertiser's destination.

Click through rate (CTR) – The average number of click-throughs per hundred ad impressions, expressed as a percentage.

Conversion Rate – the percentage of visitors who take a desired action.

Cost Per Action (CPR) – online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.

Cost Per Click (CPC) – the cost or cost-equivalent paid per click-through.

CPM – cost per thousand impressions.

Customer Acquisition Cost – the cost associated with acquiring a new customer.

Hit- request of a file from a Web server.

Hybrid Model – a combination of two or more online marketing payment models.

Impression- a single instance of an online advertisement being displayed.*

Page View – request to load a single HTML page.

PayPer Click (PPC) – online advertising payment model in which payment is based solely on qualifying click-throughs.

Pay Per Lead (PPL)- online advertising payment model in which payment is based solely based on qualifying leads.

Pay Per Sale (PPS) – online advertising payment model in which payment is based solely based on qualifying sales.

Site Stickiness – the amount of time spent at a site over a given time period.

Unique Visitors- individuals who have visited a Web site (or network) at least once in a fixed time frame, typically a 30 day period.

Web Site Traffic – the amount of visitors and visits a Web site receives.

Advertising Specifications Definitions

Banner Ad – a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468×60).

Beyond the Banner- online advertising not involving standard GIF and JPEG banner ads.

Button Ad – a graphical advertising unit, smaller than a banner ad.

HTML Banner – a banner ad using HTML elements, often including interactive forms, instead of (or in addition to) standard graphical elements.

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Interstitial – an advertisement that loads between two content pages.

Pop-Up Ad – an ad that displays in a new browser window.

Pop-Under Ad – an ad that displays in a new browser window behind the current browser window.

Rectangle Ad- any one of the large, rectangular banner sizes suggested by the IAB.

Rich Media – new media that offers an enhanced experience relative to older, mainstream formats.

Skyscraper Ad – an online ad significantly taller than the 120×240 vertical banner.

Text Ad – advertisement using text-based hyperlinks.

Surround Session – advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit.

Vertical Banner- a banner ad measuring 120 pixels wide and 240 pixels tall.

Content and Community Definitions

Blog – A frequent, chronological publication of personal thoughts and Web links.

Forum – an online community where visitors may read and post topics of common interest.

Moderator – at a forum, someone entrusted by the administrator to help discussions stay productive and within the guidelines.

Netiquette – short for network etiquette, the code of conduct regarding acceptable online behavior.

Email Marketing Definitions

download Pluto’s Purchase Email – the transmission of computer-based messages over telecommunication technology.

Email Marketing – the promotion of products or services via email.

Ezine – an electronic magazine, whether delivered via a Web site or an email newsletter.

Ezine Directory – directory of electronic magazines, typically of the email variety.

HTML email – email that is formatted using Hypertext Markup Language, as opposed to plain text email.

Opt-in Email – email that is explicitly requested by the recipient.

Pass-Along Rate – the percentage of people who pass on a message or file.

Permission Marketing – marketing centered around obtaining customer consent to receive information from a company.

Sig File – a short block of text at the end of a message identifying the sender and providing additional information about them.

Viral Marketing – marketing phenomenon that facilitates and encourages people to pass along a marketing message.

Linking Strategy Definitions

Link Checker – tool used to check for broken hyperlinks.

Deep Linking – linking to a web page other than a site's home page.

Inbound link – a link from a site outside of your site.

Outbound link – a link to a site outside of your site.

Reciprocal links – links between two sites, often based on an agreement by the site owners to exchange links.

Search Engine Marketing Definitions

Description Tag – an HTML tag used by Web page authors to provide a description for search engine listings.

Doorway Domain – a domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain.

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Invisible Web – the portion of the Web not accessible through Web search engines.

Keyword – a word used in a performing a search.

Keyword Density – keywords as a percentage of indexable text words.

Keyword Rresearch – the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).

Keywords Tag – META tag used to help define the primary keywords of a Web page.

Link Popularity – a measure of the quantity and quality of sites that link to your site.

The Last Resort video Link Text – the text contained in (and sometimes near) a hyperlink.

Log File – file that records the activity on a Web server.

Manual Submission – adding a URL to the search engines individually by hand.

Meta Tag Generator – tool that will output META tags based on input page information.

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Meta Tags – tags to describe various aspects about a Web page.

Pay Per Click Search Engine – search engine where results are ranked according to the bid amount, and advertisers are charged when a searcher clicks on the search listing.

Search Engine Optimization – the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.

Search Engine Submission – the act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.

Search Spy – a perpetually refreshing page that provides a real-time view of actual Web searches.

Title Tag – HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.

Top 10 – the top ten search engine results for a particular search term.

URL – location of a resource on the Internet.

Volunteer Directory – a Web directory staffed primarily by unpaid volunteer editors.

Internet Marketing Basics

admin — Tue, 13 Jun 2006 00:58:00 +0000

Almost all of the articles on Internet marketing lacks coverage on all the basics and all the avenues of Internet marketing because there is just too much information to cover in a few words. At the Heres Network, we have been asked by many suppliers to help them with their websites, search engine optimization and internet marketing. The next best thing is to provide internet marketing tips as we continue to help our meeting industry suppliers in Chicago tips to help them market their restaurants, venues and services online. Click here for Internet Marketing Tips.

Why Online Marketing Matters

admin — Tue, 13 Jun 2006 00:52:00 +0000

Search engine marketing has boomed in recent years and statistics show that spending for online marketing is only going to continue to increase year after year. Marketing your website online can literally add thousands, hundreds of thousands and even millions of dollars into your business bank account. Click here for full article: Why Online Marketing Matters. The Falcon and the Snowman film

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4 of the Top 5 Search Engine Benefits to Article Marketing

admin — Tue, 13 Jun 2006 00:50:00 +0000

Depending on the search engine, the more topical the environment where you are linked, the more credit your site gets for the link itself, particularly if you're submitting to an online directory which allows you to make better use of linking. There are a few little changes you can make that will make your links and articles more topically relevant. Click here for full article: 4 of the Top 5 Search Engine Benefits to Article Marketing

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Why Publishers of Print Publications are in trouble

admin — Mon, 12 Jun 2006 23:18:00 +0000

Why Publishers of Print Magazines are in trouble. Web advertising set to outpace and take over Print.

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The Falcon and the Snowman hd Companies like the measurement factor. Many consider online marketing more effective than traditional marketing because online is better at producing measurable results. On the branding side, Forrester reports that 40% of marketers consider online marketing to be extremely effective for building a brand image. According to Sales and Marketing Magazine, the biggest increases in dollars will flow to online and direct mail. The biggest cutbacks will come in print and outdoor. Among advertisers surveyed by the Association of National Advertisers (ANA) and Forrester Research, 80% of the advertisers surveyed are spending more on Web advertising and less on print. “One can lift their brand quicker and more efficiently on the web”. According to a Merrill Lynch report highlighted in a recent issue of Ad Age

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Heres Chicago Event Planning » Internet Marketing Tips

Online Advertising and Online Marketing in Chicago

Places To Have A Holiday Party In Chicago

Organic Marketing – It&amp;amp;amp;amp;amp;#39;s Powerful And It&amp;amp;amp;amp;amp;#39;s FREE

The Truth About The Alexa Traffic Rankings

24 Website Tips To Help You

Basic Internet Marketing Lingo

Basic Internet Marketing Lingo

Internet Marketing Acronyms / Abbreviations / Initialisms

Advertising Specifications Definitions

Content and Community Definitions

Email Marketing Definitions

Linking Strategy Definitions

Search Engine Marketing Definitions

Internet Marketing Basics

Why Online Marketing Matters

4 of the Top 5 Search Engine Benefits to Article Marketing

Why Publishers of Print Publications are in trouble

Organic Marketing – It&amp;amp;amp;#39;s Powerful And It&amp;amp;amp;#39;s FREE